search query: @author Lautman, M. R. / total: 2
references: 1-2 / 2
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1.
Predicting direct-mail response from mail intercept data.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 31-34
 1981 Lautman, M. R.
Edwards, M. T.
Farrell, B.
2.
Campaigns from multidimensional scaling.
Journal of Advertising Research
1978 : 3 JUN VOL.18 p.35-40
 1978 Lautman, M. R.
Percy, L. H.
Kordish, G. R.
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