search query: @author Lee, A. Y. / total: 2
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1.
"I" Seek Pleasures and "We" Avoid Pains: The of Self- Regulatory Goals in Information Processing and Persuasion
Journal of Consumer Research
2001 : JUN, VOL. 28:1, p. 33-49
 2001 Aaker, J. L.
Lee, A. Y.
2.
The effects of positive mood on memory.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 115-127
 1999 Lee, A. Y.
Sternthal, B.
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