search query: @author Lee, J-H. / total: 2
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1.
Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 83-95
 2002 Edwards, S.M.
Li, H.
Lee, J-H.
2.
Measuring the intrusiveness of advertisements: Scale development and validation
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 37-47
 2002 Li, H.
Edwards, S.M.
Lee, J-H.
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