search query: @author Lee, Y. H. / total: 3
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1.
The Northeast Asian air transport network: is there a possibility of creating Open Skies in the region?
Journal of Air Transport Management
2002 : SEP, VOL. 8:5, p. 325-337
 2002 Oum, T. H.
Lee, Y. H.
2.
Responses to information incongruency in advertising: the role of expectancy, relevancy, and humor.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 156-169
 1999 Lee, Y. H.
Mason, C.
3.
Responses to information incongruency in advertising: the role of expectancy, relevancy, and humor.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 156-169
 1999 Lee, Y. H.
Mason, C.
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