search query: @author Leeflang, P.S.H. (et al.) / total: 2
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1.
Creating lift versus building the base: Current trends in marketing dynamics
International Journal of Research in Marketing
2009 : MAR, VOL. 26:1, p. 13-20
 2009 Leeflang, P.S.H. (et al.)
2.
Decomposing the sales promotion bump accounting for cross-category effects
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 201-214
 2008 Leeflang, P.S.H. (et al.)
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