search query: @author Lehmann, D. R. / total: 16
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1.
Editorial: Preface to "The chilling effects of network externalities"
International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 1-3
 2010 Stremersch, S.
Lehmann, D. R.
Dekimpe, M. G.
2.
Consumer price sensitivity and price thresholds
Journal of Retailing
2001 : WINTER, VOL. 77:4, p. 435-456
 2001 Han, S.
Gupta, S.
Lehmann, D. R.
3.
Macro-economic determinants of consumer price knowledge: A meta-analysis of four decades of research
International Journal of Research in Marketing
2001 : DEC, VOL. 18:4, p. 341-356
 2001 Estelami, H.
Lehmann, D. R.
Holden, A. C.
4.
A paired comparision nested logit model individual preference structures.
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 420-428
 1989 Moore, W. L.
Lehmann, D. R.
5.
Models of cooperative group decision-making and relative influence.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 1-13
 1987 Corfman, K. P.
Lehmann, D. R.
6.
Using versus choosing : the relationship of the consumption experience to reasons for purchasing.
European Journal of Marketing
1986 : VOL. 20:8, p. 49-62
 1986 Holbrook, M. B.
Lehmann, D. R.
O'Shaughnessy, J.
7.
Measuring images of foreign products.
Columbia Journal of World Business
1986 : SUMMER, VOL. 21:2, p. 105-108
 1986 Ofir, C.
Lehmann, D. R.
8.
A model of marketing mix, brand switching, and competition.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 318-329
 1985 Carpenter, G. S.
Lehmann, D. R.
9.
Effective advertising in industrial supplier directories.
Industrial Marketing Management
1985 : MAY, VOL. 14:2, p. 107-111
 1985 Lehmann, D. R.
Steckel, J. H.
10.
How advertising affects sales : meta-analysis of econometric results.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 65-74
 1984 Assmus, G.
Farley, J. U.
Lehmann, D. R.
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