search query: @author Leigh, J. H. / total: 2
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1.
"Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 418-424
 1987 Leigh, J. H.
Martin, C. R.
2.
Advertising on cable versus traditional networks.
Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 33-38
 1984 Bush, A. J.
Leigh, J. H.
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