search query: @author Lemon, K. N. / total: 3
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1.
Where Should the Next Marketing Dollar Go?
Marketing Management
2001 : SEP-OCT, VOL. 10:3, p. 24-29
 2001 Rust, R. T.
Lemon, K. N.
Zeithaml, V. A.
2.
The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions
Journal of Product Innovation Management
2001 : MAR, VOL. 18:2, p. 96-109
 2001 Boone, D. S.
Lemon, K. N.
Staelin, R.
3.
E-service and the consumer
International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 85-101
 2001 Rust, R. T.
Lemon, K. N.
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