search query: @author Leong, E. K. F. / total: 2
references: 1-2 / 2
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1.
E-comprehension: evaluating B2B websites using readability formulae
Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 125-131
 2002 Leong, E. K. F.
Ewing, M. T.
Pitt, L. F.
2.
Comparing the effectiveness of the Web site with traditional media
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 44-51
 1998 Leong, E. K. F.
Huang, X.
Stanners, P-J.
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