search query: @author Lerner, D. / total: 2
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1.
Back to the showroom?
Connectis
2001 : MAR, 9, p. 46-47
 2001 Lerner, D.
Counsell, A.
2.
On the measurement of purchase data: surveys versus purchase diaries.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 39-47
 1979 Wind, Y.
Lerner, D.
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