search query: @author Lessig, V. P. / total: 4
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1.
Motivational reference group influences : relationship to product complexity, conspicuousness and brand distinction.
European Research
1982 : APR, VOL. 10:2, p. 91-101
 1982 Lessig, V. P.
Park, C. W.
2.
Familiarity and its impact on consumer decision biases and heuristics.
Journal of Consumer Research
1981 : SEP, VOL. 8:2, p. 223-230
 1981 Park, C. W.
Lessig, V. P.
3.
Perceived usefulness of information: a psychometric examination.
Decision Sciences
1980 : JAN, VOL. 11:1, p. 121-134
 1980 Larcker, D. F.
Lessig, V. P.
4.
Aggregation criteria in normative market segmentation theory.
Journal of Marketing Research
1978 : 3 AUG VOL.15 p.346-355
 1978 Tollefson, J. O.
Lessig, V. P.
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