search query: @author Lewis, L. / total: 2
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1.
A content analysis of direct-to-consumer (DTC) prescription drug web sites
Journal of Advertising
2004 : VOL 32:4, p. 43-56
 2004 Macias, W.
Lewis, L.
2.
Recall, liking, and creativity in TV commercials: a new approach
Journal of Advertising Research
2000 : MAY-JUN, VOL. 40:3, p. 7-18
 2000 Stone, G.
Besser, D.
Lewis, L.
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