search query: @author Li, H. / total: 17
references: 1-10 / 17
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1.
Evaluating asset pricing models using the second Hansen-Jagannathan distance
Journal of Financial Economics
2010 : AUG, VOL 97:2, p. 279-301
 2010 Li, H.
Xu, Y.
Zhang, X.
2.
Internet advertising strategy of multinationals in China
International Journal of Advertising
2009 : VOL. 28:1, p. 125-146
 2009 Li, H.
Li, A.
Zhao, S.
3.
Location selection of BPO vendors based on a game theory model
Human Systems Management
2008 : VOL. 27:4, p. 313-320
 2008 Li, H.
Chang, J.
Dong, M.
4.
Corporate use of interest rate swaps: Theory and evidence
Journal of Banking and Finance
2003 : AUG, VOL. 27:8, p. 1511-1538
 2003 Li, H.
Mao, C.X.
5.
Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 83-95
 2002 Edwards, S.M.
Li, H.
Lee, J-H.
6.
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 43-57
 2002 Li, H.
Daugherty, T.
Biocca, F.
7.
Measuring the intrusiveness of advertisements: Scale development and validation
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 37-47
 2002 Li, H.
Edwards, S.M.
Lee, J-H.
8.
Product innovation strategy and the performance of new technology ventures in China
Academy of Management Journal
2001 : DEC, VOL. 44:6, p. 1123-1134
 2001 Li, H.
Atuahene-Gima, K.
9.
A theory of conservatism
Journal of Political Economy
2001 : JUN, VOL. 109:3, p. 617-636
 2001 Li, H.
10.
The control design and performance in international joint ventures: a dynamic evolution perspective
International Business Review
2001 : JUN, VOL. 10:3, p. 341-362
 2001 Zhang, Y.
Li, H.
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