search query: @author Lichtenstein, D. R. / total: 5
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1.
A range theory account of price perception.
Journal of Consumer Research
1999 : MAR, VOL. 25:4, p. 353-368
 1999 Janiszewski, C.
Lichtenstein, D. R.
2.
An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective
Journal of Retailing
1997 : Vol. 73:2, p. 283-297
 1997 Lichtenstein, D. R.
Burton, S.
Netmeyer, R. G.
3.
Distinguishing coupon proneness from value consciousness. An acquisition/ transaction utility theorie perspective (Kaufverhalten; Verbraucherforschung)
Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 54-67
 1990 Lichtenstein, D. R.
Netemeyer, R. G.
Burton, S.
4.
Distinguishing coupon proneness from value consciousness: an acquisition-transaction utility theory perspective
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 54-67
 1990 Lichtenstein, D. R.
Netemeyer, R. G.
Burton, S.
5.
The relationship between perceived and objective price-quality.
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 429-443
 1989 Lichtenstein, D. R.
Burton, S.
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