search query: @author Light, L. / total: 5
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1.
Warum Hightech-Firmen ihre Produkte zu Marken entwickeln sollten
Harvard Business Manager
2000 : VOL. 22:1, p. 75-79, 81-85
 2000 Ward, S.
Light, L.
Goldstine, J.
2.
What high-tech managers need to know about brands
Harvard Business Review
1999 : JUL/AUG, VOL. 77:4, p. 85-95
 1999 Ward, S.
Light, L.
Goldstine, J.
3.
Profits: torrid turns tepid in the first quarter
Business Week
1998 : MAY 18, VOL. 3562:892, p. 68-70
 1998 Light, L.
4.
The changing advertising world (!Global marketing)
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 30-35
 1990 Light, L.
5.
The Changing Advertising World
Journal of Advertising Research
1990 : FEB/MAR, VOL.30, p.30-35
 1990 Light, L.
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