search query: @author Lilien, G. / total: 4
references: 1-4 / 4
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1.
Marketing and production capacity strategy for non-differentiated products: winning and losing at the capacity cycle game
International Journal of Research in Marketing
1999 : FEB, VOL. 16:1, p. 57-74
 1999 Dearden, J.
Lilien, G.
Yoon, E.
2.
Searching for generalizations in business marketing negotiations
Marketing Science
1995 : VOL. 14:3/2-2, p. G47-G60
 1995 Eliashberg, J.
Lilien, G.
Kim, N.
3.
Industrial innovation and firm performance: a re-conceptualization and exploratory structural equation analysis
International Journal of Research in Marketing
1993 : DEC, VOL. 10:4, p. 365-380
 1993 Soni, P.
Lilien, G.
Wilson, D.
4.
Industrial market segmentation by the structure of the purchasing process.
Industrial Marketing Management
1980 : OCT, VOL. 9:4, p. 331-342
 1980 Choffray, J.
Lilien, G.
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