search query: @author Lilien, G. L. / total: 12
references: 1-10 / 12
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1.
Bridging the marketing theory-practice gap with marketing engineering
Journal of Business Research
2002 : FEB, VOL. 55:2, p. 111-122
 2002 Lilien, G. L.
2.
The timing of competitive market entry: An exploratory study of new industrial products.
Management Science
1990 : MAY, VOL. 36:5, p. 568-585
 1990 Lilien, G. L.
Yoon, E.
3.
Game theory in marketing science. Uses and limitations.
International Journal of Research in Marketing
1986 : VOL. 3:2, p. 79-93
 1986 Chatterjee, K.
Lilien, G. L.
4.
A market entry timing model for new technologies.
Management Science
1986 : FEB, VOL. 32:2, p. 194-205
 1986 Kalish, S.
Lilien, G. L.
5.
A decision-support system for evaluating sales prospects and launch strategies for new products.
Industrial Marketing Management
1986 : FEB, VOL. 15:1, p. 75-85
 1986 Choffray, J. M.
Lilien, G. L.
6.
An international comparison of the determinants of industrial marketing expenditures.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 46-53
 1984 Lilien, G. L.
Weinstein, D.
7.
An exploratory investigation of the structure of the buying center in the metalworking industry.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 1-11
 1984 Lilien, G. L.
Wong, A.
8.
Bayesian estimation and control of detailing effort in a repeat purchase diffusion environment.
Management Science
1981 : MAY, VOL. 27:5, p. 493-506
 1981 Lilien, G. L.
Rao, A. G.
Kalish, S.
9.
Emerging approaches to retail outlet management.
Sloan Management Review
1979 : WINTER, VOL. 20:2, p. 27-36
 1979 Lilien, G. L.
Rao, A. G.
10.
Advisor 2: modelling the marketing mix decision for industrial products.
Management Science
1979 : FEB, VOL. 25:2, p. 191-204
 1979 Lilien, G. L.
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