search query: @author Liljander, V. / total: 2
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1.
Private bloggers' motivations to produce content - a gratifications theory perspective
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1479-1503
 2011 Sepp, M.
Liljander, V.
Gummerrus, J.
2.
Impact of customer preconsumption mood on the evaluation of employee behavior in service encounters
Psychology & Marketing
2002 : OCT, VOL. 19:10, p. 837-860
 2002 Liljander, V.
Mattsson, J.
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