search query: @author Lim, J. / total: 6
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1.
Strategic impact of new product development on export involvement
European Journal of Marketing
2006 : VOL. 40:1/2, p.44-60
 2006 Lim, J.
Sharkey, T.
Heinrichs, J.
2.
Consumer heterogeneity in the longer-term effects of price promotions
International Journal of Research in Marketing
2005 : DEC, VOL. 22:4, p. 441-457
 2005 Lim, J.
Currim, I.S.
Andrews, R.L.
3.
Samsung's $8 billion gamble on upscale chips
Business Week
1997 : JUN 2, VOL. 3513:843, p. 24-25
 1997 Brull, S.
Lim, J.
4.
Meltdown in Seoul
Business Week
1997 : FEB 10, VOL. 3497:827, p. 20-21
 1997 Clifford, M.
Lim, J.
5.
Judgmental forecasting with interactive forecasting support systems
Decision Support Systems
1996 : APR, VOL. 16:4, p. 339-358
 1996 Lim, J.
O'Connor, M.
6.
Assessing demand artifacts in consumer research: an alternative perspective
Journal of Consumer Research
1993 : DEC, VOL. 20:3, p. 489-495
 1993 Darley, W.
Lim, J.
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