search query: @author Lin, C.A. / total: 2
references: 1-2 / 2
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1.
Predicting webcasting adoption via personal innovativeness and perceived utilities
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 228-238
 2006 Lin, C.A.
2.
The influence of network branding on audience affinity for network television
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 19-32
 2002 Lin, C.A.
Atkin, D.J.
Abelman, R.
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