search query: @author Linda, G. / total: 2
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1.
Beyond media imperatives : geodemographic media selection.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 31-36
 1982 Cannon, H. M.
Linda, G.
2.
Multiple criteria effects in a mail survey experiment.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.280-284
 1978 Jones, W. H.
Linda, G.
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