search query: @author Lings, I.N. / total: 2
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1.
The impact of internal and external market orientations on firm performance
Journal of Strategic Marketing
2009 : FEB, VOL. 17:1, p. 41-53
 2009 Lings, I.N.
Greenley, G.E.
2.
Implementing and measuring the effectiveness of internal marketing
Journal of Marketing Management
1998 : APR, VOL. 14:4, p. 325-351
 1998 Lings, I.N.
Brooks, R.F.
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