search query: @author Little, B. / total: 4
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1.
The influence of product characteristics on the export performance of new industrial products.
Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 110-122
 1981 McGuinness, N. W.
Little, B.
2.
The application of discriminant analysis to the prediction of sales forecast uncertainty in new product situations.
Journal of the Operational Research Society
1980 : JAN, VOL. 31:1, p. 71-77
 1980 More, R. A.
Little, B.
3.
Sales forecast errors for new product projects.
Industrial Marketing Management
1978 : 1 FEB VOL.7 p.49-53
 1978 Little, B.
More, R. A.
4.
New technology and the role of marketing.
Business Quarterly
1978 : 1 SPR VOL.43 p.55-59
 1978 Little, B.
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