search query: @author Little, J. / total: 3
references: 1-3 / 3
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title | year | author | ||
1. |
International Journal of Research in Marketing
1998 : DEC, VOL. 15:5, p. 473-486 |
1998 | Little, J. |
|
2. |
Marketing Letters
1998 : AUG, VOL. 9:3, p. 235-246 |
1998 | Bucklin, R. Lehmann, D. Little, J. |
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3. |
Marketing Science
1996 : VOL. 15:1, p. 21-37 |
1996 | Lal, R. Little, J. Villas-Boas, M. |
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