search query: @author Liu, P-L. / total: 2
references: 1-2 / 2
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1.
The relationship model of Internet advertising effect
Journal of international marketing and marketing research
2011 : JAN, VOL. 36:1, p. 3-23
 2011 Wu, S-I.
Chen, J-H.
Liu, P-L.
2.
A study of the online advertising effect on consumers based on different influence factor clusters
Journal of international marketing and marketing research
2007 : JUN, VOL. 32:2, p. 75-92
 2007 Wu, S-I.
Liu, P-L.
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