search query: @author Locander, W. B. / total: 8
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1.
An organizational communication-based model of individual customer orientation of nonmarketing members of a firm
Journal of Strategic Marketing
2004 : VOL 12:1, p. 29-56
 2004 Goebel, D. J.
Marshall, G. W.
Locander, W. B.
2.
The spoken and the unspoken: A hermeneutic approach to understanding the cultural viewpoints that underlie consumers' expressed meanings
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 432-452
 1994 Thompson, C. J.
Pollio, H. R.
Locander, W. B.
3.
Putting consumer experience back into consumer research: The philosophy and method of existential-phenomenology.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 133-146
 1989 Thompson, C. J.
Locander, W. B.
Pollio, H. R.
4.
Attribution theory and advertising effectiveness.
Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 219-224
 1980 Sparkman, R. M. Jr.
Locander, W. B.
5.
The effect of self-confidence and anxiety of information seeking in consumer risk reduction.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 268-274
 1979 Locander, W. B.
Hermann, P. W.
6.
A functional approach to attitude measurement.
Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 576-587
 1978 Locander, W. B.
Spivey, W. A.
7.
Environmentally concerned consumers: racial variations: are middle and upper-class black females as ecologically conscious as their white counterparts?
Journal of Marketing
1978 : 4 OCT VOL.42 p.61-66
 1978 Murphy, P. E.
Kangun, N.
Locander, W. B.
8.
Evaluating and motivating salesmen with the BARS method.
Industrial Marketing Management
1978 : 1 FEB VOL.7 p.43-48
 1978 Locander, W. B.
Staples, W. A.
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