search query: @author Lock, A. R. / total: 4
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1.
Theoretical concept or management fashion? Examining the significance of IMC
Journal of Advertising Research
2000 : SEP-OCT, VOL. 40:5, p. 7-15
 2000 Cornelissen, J. P.
Lock, A. R.
2.
Factoring effectiveness factors.
Journal of the Operational Research Society
1990 : FEB, VOL. 41:2, p. 111-117
 1990 Foster, M. J.
Lock, A. R.
3.
A strategic business decision with multiple criteria : the Bally men`s shoe problem. !Bally Group (UK) Ltd.
Journal of the Operational Research Society
1982 : APR, VOL. 33:4, p. 327-332
 1982 Lock, A. R.
4.
An appraisal of multi-attribute utility models in marketing.
European Journal of Marketing
1979 : VOL. 13:5, p. 294-307
 1979 Lock, A. R.
Thomas, H.
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