search query: @author Lodish, L. M. / total: 11
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1.
Building Marketing Models that Make Money
Interfaces
2001 : MAY-JUN, VOL. 31:3, p. s45-s55
 2001 Lodish, L. M.
2.
Tecnicas para medir la eficacia de la publicidad y las promociones.
Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 66-74
 1991 Abraham, M. M.
Lodish, L. M.
3.
Getting the most out of advertising and promotion
Harvard Business Review
1990 : MAY-JUN, VOL. 68:3, p. 50-51,53,56,
 1990 Abraham, M. M.
Lodish, L. M.
4.
Getting the most out of advertising and promotion.
Harvard Business Review
1990 : MAY-JUN, VOL. 68:3, p. 50-51, 53, 56, 58, 60
 1990 Abraham, M. M.
Lodish, L. M.
5.
Resource allocation behavior in conventional channels.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 85-97
 1987 Anderson, E.
Lodish, L. M.
Weitz, B. A.
6.
Etude de marche : mines d'or et champs de mines.
Harvard-L'Expansion
1986 : -87 WINTER, 43, p. 61-78
 1986 Lodish, L. M.
Reibstein, D. J.
7.
New gold mines and minefields in market research.
Harvard Business Review
1986 : JAN-FEB, VOL. 64:1, p. 168-170,172,174,176,180,182
 1986 Lodish, L. M.
Reibstein, D. J.
8.
Commentary on "Judgment based marketing decision models".
Journal of Marketing
1981 : Fall, Vol. 45:4, p. 24-29
 1981 Little, J. D. C.
Lodish, L. M.
9.
A model and measurement methodology for predicting individual consumer choice.
Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 1-12
 1981 Batsell, R. R.
Lodish, L. M.
10.
A user-oriented model for sales force size, product, and market allocation decisions.
Journal of Marketing
1980 : SUMMER, VOL. 44:3, p. 70-78
 1980 Lodish, L. M.
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