search query: @author Lodish, L.M. / total: 2
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1.
An analysis of real world TV advertising tests: A 15-year update
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 341-353
 2007 Hu, Y.
Lodish, L.M.
Krieger, A.M.
2.
A cross-category analysis of category structure and promotional activity for grocery products.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 52-65
 1990 Fader, P.S.
Lodish, L.M.
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