search query: @author Logie-Maclver, L. / total: 1
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Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 60-76
 2011 Logie-Maclver, L.
Piacentini, M. G.
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