search query: @author Lohtia, R. / total: 2
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1.
Effects of source and paper colour on response rates in mail surveys (Direktwerbung)
Industrial Marketing Management
1994 : FEB, VOL. 23:1, p. 47-54
 1994 Greer, T. V.
Lohtia, R.
2.
Improving trade show effectiveness by analyzing attendees (Messestand, Verkaufsstrategie)
Industrial Marketing Management
1993 : NOV, VOL. 22:4, p. 311-318
 1993 Bello, D. C.
Lohtia, R.
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