search query: @author Louie, T. A. / total: 3
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1.
Consumer response to a firm's endorser (dis)association decisions
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 41-52
 2002 Louie, T. A.
Obermiller, C.
2.
When Bad Things Happen to the Endorsers of Good Products
Marketing Letters
2001 : VOL. 12:1, p. 13-23
 2001 Louie, T. A.
Kulik, R. L.
Jacobson, R.
3.
Effects of retraction of price promotions on brand choice behavior for variety-s eeking and last-purchase-loyal consumers.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 279-289
 1990 Kahn, B. E.
Louie, T. A.
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