search query: @author Lovelock, C. H. / total: 7
references: 1-7 / 7
« previous page | next page »
 titleyearauthor
1.
Developing global strategies for service businesses
California Management Review
1996 : WINTER, VOL. 38:2, p. 64-86
 1996 Lovelock, C. H.
Yip, G. S.
2.
El desarrollo de estrategias mundiales para las empresas de servicios.
Harvard-Deusto Business Review
1996 : JUL-AUG, 73,p.52-67
 1996 Lovelock, C. H.
Yip, G. S.
3.
Consumer promotions in service marketing.
Business Horizons
1983 : MAY-JUN, VOL. 26:3, p. 66-75
 1983 Lovelock, C. H.
Quelch, J. A.
4.
Classifying services to gain strategic marketing insights.
Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 9-20
 1983 Lovelock, C. H.
5.
Managing facilitator services.
Sloan Management Review
1982 : SUMMER, VOL. 23:4, p. 19-31
 1982 Maister, D. H.
Lovelock, C. H.
6.
The direction of causality between perceptions, affect and behavior: an application to travel behavior.
Journal of Consumer Research
1980 : MAR, VOL. 6:4, p. 370-376
 1980 Reibstein, D. J.
Lovelock, C. H.
Dobson, R.
7.
Look to consumers to increase productivity.
Harvard Business Review
1979 : MAY-JUN, VOL. 57:3, p. 168-178
 1979 Lovelock, C. H.
Young, R. F.
« previous page | next page »
SCIMA