search query: @author Luce, M.F. / total: 3
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1.
Understanding high-stakes consumer decisions: Mammography adherence following false-alarm test results
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 393-410
 2003 Kahn, B.E.
Luce, M.F.
2.
Attribute identities matter: subjective perceptions of attribute characteristics
Marketing Letters
2000 : MAY, VOL. 11:2, p. 103-116
 2000 Bettman, J.R.
Luce, M.F.
Payne, J.W.
3.
Constructive consumer choise processes
Journal of Consumer Research
1998 : DEC, VOL 25:3
 1998 Bettman, J.
Luce, M.F.
Payne, J.
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