search query: @author Luffman, G. / total: 3
references: 1-3 / 3
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1.
Implementing marketing strategy through a market orientation
Journal of Marketing Management
2000 : NOV, VOL. 16:8, p. 895-916
 2000 Dobni, B.
Luffman, G.
2.
Mission statements: selling corporate values to employees.
Long Range Planning
1991 : JUN, VOL. 24:3, p. 73-78
 1991 Klemm, M.
Sanderson, S.
Luffman, G.
3.
The giant company comeback.
Management Today
1985 : JUN, p. 82-85
 1985 Luffman, G.
Reed, R.
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