search query: @author Lynch, J. E. / total: 4
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1.
The marketing concept: putting the theory into practice.
European Journal of Marketing
1990 : VOL. 24:9, p. 7-24
 1990 Hooley, G. J.
Lynch, J. E.
Shepherd, J.
2.
Advertising budgeting practices of industrial advertisers.
Industrial Marketing Management
1987 : FEB, VOL. 16:1, p. 63-69
 1987 Lynch, J. E.
Hooley, G. J.
3.
Modelling the student university choice process through the use of conjoint measurement techniques.
European Research
1981 : OCT, VOL. 9:4, p. 158-170
 1981 Hooley, G. J.
Lynch, J. E.
4.
A strategic model for university planning.
Journal of the Operational Research Society
1979 : JUL, VOL. 30:7, p. 603-609
 1979 Doyle, P.
Lynch, J. E.
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