search query: @author Lynch, J. G. Jr / total: 2
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1.
Uniqueness Issues in the decompositional modeling of multiattribute overall evaluations : an information integration perspective.
Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 1-19
 1985 Lynch, J. G. Jr
2.
The role of external validity in theoretical research.
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 109-111
 1983 Lynch, J. G. Jr
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