search query: @author MacCormack, A. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
Journal of Product Innovation Management
2003 : MAY, VOL. 20:3, p. 217- 232 |
2003 | MacCormack, A. Verganti, R. |
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2. |
Sloan Management Review
1994 : SUMMER, VOL. 35:4, p. 69-80 |
1994 | MacCormack, A. Newman, L. III Rosenfield, D. |
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