search query: @author MacDonald, E. / total: 5
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1.
Relentless Tide: an unstoppable megabrand
Business Strategy Review
2011 : VOL. 22:2, p. 59-63
 2011 Barwise, P.
Meehan, S.
MacDonald, E.
2.
Consumer savvy: conceptualization and measurement
Journal of Marketing Management
2007 : VOL 23:5-6, p. 497-517
 2007 Macdonald, E.
Uncles, M. D.
3.
Brand awareness effects on consumer decision making for a common, repeat purchase product: a replication
Journal of Business Research
2000 : APR, VOL. 48:1, p. 5-16
 2000 MacDonald, E.
Sharp, B.
4.
Undue influence and third parties.
Journal of Business Law
1990 : NOV, p. 469-479
 1990 MacDonald, E.
5.
The duty to give notice of unusual contract terms.
Journal of Business Law
1988 : SEP, VOL. 375-385
 1988 MacDonald, E.
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