search query: @author MacKenzie, S. B. / total: 9
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1.
Opportunities for Improving Consumer Research through Latent Variable Structural Equation Modeling
Journal of Consumer Research
2001 : JUN, VOL. 28:1, p. 159-166
 2001 Mackenzie, S. B.
2.
A reexamination of the determinants of consumer satisfaction (Verbraucherforschung)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 15-32
 1996 Spreng, R. A.
MacKenzie, S. B.
Olshavsky, R. W.
3.
Meta-analysis of the relationships between Kerr and Jermier's substitutes for leadership and employee job attitudes, role perceptions, and perofrmance
Journal of Applied Psychology
1996 : AUG, VOL. 81:4, p. 380-399
 1996 Podsakoff, P. M.
MacKenzie, S. B.
Bommer, W. H.
4.
Transformational leader behaviors and substitutes for leadership as determinants of employee satisfaction, commitment, trust, and organizational citizenship behaviors.
Journal of Management
1996 : VOL. 22:2, p. 259-298
 1996 Podsakoff, P. M.
MacKenzie, S. B.
Bommer, W.
5.
The impact of organizational citizenship behaviour on evaluations of salesperson performance (Sales Management, Arbeitsproduktivität, Arbeitsverhalten, Arbeitsmotivation)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 70-80
 1993 MacKenzie, S. B.
Podsakoff, P. M.
Fetter, R.
6.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
7.
A structural equations analysis of the impact of price promotions on store performance.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 51-63
 1988 Walters, R. G.
MacKenzie, S. B.
8.
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 130-143
 1986 MacKenzie, S. B.
Lutz, R. J.
Belch, G. E.
9.
The role of attention in mediating the effect of advertising on attribute importance.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 174-195
 1986 MacKenzie, S. B.
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