search query: @author Machleit, K.A. / total: 3
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1.
Empirical testing of a model of online store atmospherics and shopper responses
Psychology & Marketing
2003 : FEB, VOL. 20:2, p. 139-150
 2003 Eroglu, S.A.
Machleit, K.A.
Davis, L.M.
2.
The mature brand and brand interest: an alternative consequence of ad-evoked affect.
Journal of Marketing
1993 : OCT, vol.57:4, p.72-82
 1993 Machleit, K.A.
Allen, C.T.
Madden, T.J.
3.
A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 493-504
 1992 Allen, C.T.
Machleit, K.A.
Kleine, S.S.
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