search query: @author Mackay, D. / total: 3
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1.
Extentions of probabalistic perceptual maps with implications for competitive positioning and choice
International Journal of Research in Marketing
1990 : Vol. 7:4, p. 265-282
 1990 MacKay, D.
Droge, C.
2.
A selective review of travel-mode choice models.
Journal of Consumer Research
1982 : MAR, VOL. 8:4, p. 370-380
 1982 Barff, R.
Mackay, D.
Olshavsky, R. W.
3.
Professors of marketing: necessary luxuries?
Business Horizons
1979 : JUN, VOL. 22:3, p. 42-47
 1979 MacKay, D.
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