search query: @author Macklin, C. / total: 2
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1.
The effects of an advertising retrieval cue on young childrens' memory and brand evaluations
Psychology & Marketing
1994 : MAY/JUN, VOL. 11:3, p. 291-311
 1994 Macklin, C.
2.
The Use of Role Modeling in Targeting Advertising to Grandparents
Journal of Advertising Research
1992 : JULY/AUG, VOL. 32, p.37-44
 1992 Walker, M.
Macklin, C.
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