search query: @author Maclachlan, D. / total: 2
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1.
Application of a multi-generation diffusion model to milk container technology
Technological Forecasting and Social Change
1995 : JUL, VOL. 49:3, p. 281-296
 1995 Speece, M.
Maclachlan, D.
2.
Process tracing of emotional responses to TV ads: revisiting the warmth monitor
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 586-600
 1994 Abeele, P.
Maclachlan, D.
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