search query: @author Magrath, A. J. / total: 18
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1.
Where is it at in branding? (Markenmanagement)
Business Quarterly
1997 : SPRING, VOL. 61:3, p. 65-70
 1997 Magrath, A. J.
2.
El arte aplicado a la empresa.
Harvard-Deusto Marketing & Ventas
1996 : MAY-JUN, 14,p.8-11
 1996 Magrath, A. J.
3.
Six pathways to marketing innovation (Neue Produkte; Produktentwicklung)
Planning Review
1992 : NOV-DEC, VOL. 20:6, p. 12-19,48
 1992 Magrath, A. J.
4.
Marketing's agenda for the 1990's
Journal of Business Strategy
1992 : JUL-AUG, VOL. 13:4, p. 33-37
 1992 Magrath, A. J.
5.
Six steps to distribution network design
Business Horizons
1991 : JAN-FEB, VOL. 34:1, p. 48-52
 1991 Magrath, A. J.
Hardy, K. G.
6.
A strategic paradigm for predicting manufacturer-reseller conflict.
European Journal of Marketing
1989 : VOL. 23:2, p. 94-108
 1989 Magrath, A. J.
Hardy, K. G.
7.
Dealing with cheating in distribution.
European Journal of Marketing
1989 : VOL. 23:2, p. 123-129
 1989 Hardy, K. G.
Magrath, A. J.
8.
Planning for better channel management.
Long Range Planning
1988 : DEC, VOL. 21:6, p. 30-37
 1988 Hardy, K. G.
Magrath, A. J.
9.
Ten ways for manufacturers to improve distribution management.
Business Horizons
1988 : SEP-OCT, VOL. 31:6, p. 65-69
 1988 Hardy, K. G.
Magrath, A. J.
10.
Working with a unique distribution channel: contractor-dealers.
Industrial Marketing Management
1988 : NOV, VOL. 17:4, p. 325-328
 1988 Magrath, A. J.
Hardy, K. G.
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