search query: @author Mahatoo, W. H. / total: 3
references: 1-3 / 3
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1.
Marketing in China.
Journal of General Management
1990 : SPRING, VOL. 15:3, p. 63-79
 1990 Mahatoo, W. H.
2.
Motives must be differentiated from needs, drives, wants: strategy implications.
European Journal of Marketing
1989 : VOL. 23:3, p. 29-36
 1989 Mahatoo, W. H.
3.
Breathing new life into the Lung Association.
European Research
1988 : NOV, VOL. 16:4, p. 247-253
 1988 Mahatoo, W. H.
Banting, P. M.
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