search query: @author Malaviya, P. / total: 2
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1.
The role of taxonomic and goal-derived product categorization in, within, and across category judgments
Psychology & Marketing
2001 : AUG, VOL. 18:8, p. 865-887
 2001 Felcher, E. M.
Malaviya, P.
McGill, A. L.
2.
The moderating effect of product category knowledge and attribute importance on the attractions effect
Marketing Letters
1998 : FEB, VOL. 9:1, p. 93-106
 1998 Malaviya, P.
Sivakumar, K.
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