search query: @author Malhotra, N.K. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Unique marketing challenges at the frontiers of technology: an integrated perspective
International Journal of Technology Management
2004 : VOL. 28:1, p. 8-30
 2004 Uslay, C.
Malhotra, N.K.
Citrin, A.V.
2.
The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison
Journal of Retailing
2002 : SPRING, VOL. 78:1, p. 51-60
 2002 Mathwick, C.
Malhotra, N.K.
Rigdon, E.
3.
A methodology for measuring consumer preferences in developing countries
International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 52-66
 1988 Malhotra, N.K.
« previous page | next page »
SCIMA