search query: @author Maltz, E. / total: 3
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1.
Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
Journal of Business Research
2001 : APR, VOL. 52:1, p. 69-82
 2001 Maltz, E.
Souder, W. E.
Kumar, A.
2.
Reducing marketing's conflict with other functions: the differential effects of integrating mechanisms
Journal of the Academy of Marketing Science
2000 : FALL, VOL. 28:4, p. 479-492
 2000 Maltz, E.
Kohli, A.
3.
Managing retailer-supplier partnerships with EDI: Evaluation and implementation.
Long Range Planning
1997 : DEC, VOL. 30:6, p. 862-876
 1997 Maltz, E.
Srivastava, R. K.
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