search query: @author Manceau, D. / total: 3
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1.
Are sex and death taboos in advertising? An analysis of taboos in advertising and a survey of French consumer perceptions
International Journal of Advertising
2006 : VOL. 25:1, p. 9-33
 2006 Manceau, D.
Tissier-Desbordes, E.
2.
Modeling the impact of product preannouncements in the context of indirect network externalities
International Journal of Research in Marketing
2001 : SEP, VOL. 18:3, p. 203-219
 2001 Le Nagard-Assayag, E.
Manceau, D.
3.
Persuasive advertising in Hotelling's model of product differentiation
International Journal of Industrial Organization
1999 : MAY, VOL. 17:4, p. 557-574
 1999 Bloch, F.
Manceau, D.
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